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Mike Taylor | Nationwide

Borrowing Brilliance:
What Security Awareness
and Training Should Steal from Marketing

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Working Together Cross-Functionally
reaching necessary HRM audiences

Explore how Security Awareness & Training can evolve by integrating marketing tactics. Learn to craft targeted, emotionally resonant messages that boost engagement, create a compelling security culture brand, and utilize analytics for impactful training programs. This session will guide SAT professionals in adopting marketing's innovative approaches to enhance cybersecurity awareness and behavior within organizations, ensuring security becomes a core component of the corporate identity.
Smith, Terry 4x5

Meet Mike Taylor

Mike Taylor isn't your average learning expert. With over 20 years of experience in the trenches, he cuts through the fluff and delivers practical solutions that work. His engaging, straight-to-the-point style makes him a favorite at industry conferences. But Mike's expertise extends beyond the stage. By day, he puts his knowledge to work on Nationwide's cybersecurity team in Columbus, Ohio. By night, he shares his passion for learning as an instructor in Franklin University's graduate program for Instructional Design & Performance Technology. An MBA from Ohio University and a master's in educational technology from San Diego State University round out Mike's credentials. He's a valuable resource for anyone looking to tackle their toughest learning challenges.

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Unveiling the Adversary: War Stories and Discoveries from the Human Element

David Kennedy, TrustedSec

Play Button Nick

Scorecards & Vigilance: A More Secure Future

Nick Marchiselli, Living Security

Play Button Panel

More sessions available

Hear from more than 20 speakers!

Human element breaches remain perfunctory, with one touted silver bullet: security awareness and training (SA&T). This is a market that has grown exponentially and yet, with all this training and quizzing, human-related breaches continue to increase year over year. Join us for this session to examine the major expected changes in SA&T as the industry transitions to an approach that centers on behavior: human risk management. This new approach prioritizes positively influencing behavior and instilling a security culture within organizations. The session will provide attendees with Forrester’s definition of human risk management and answer questions like: What are the drivers and challenges of security awareness and training? How is the human risk management market maturing? What are the challenges, opportunities, and practicalities of moving from SA&T to human risk management?
Burn, Jess- Swirl

Jess Burn Biography

Jess is a principal analyst at Forrester serving security and risk (S&R) professionals. She contributes to Forrester’s research on the role of the CISO with a focus on security talent management. Additionally, Jess covers incident response and crisis management, and email security. Prior to her analyst role, Jess spent eight years as a principal advisor on Forrester’s Security & Risk Council. In this role, she was a trusted partner to a network of CISOs and S&R leaders, making and communicating critical decisions about and investments in their programs. Before she was an advisor, Jess led a Forrester Consulting practice focused on helping tech and service providers with their business and go-to-market strategies. Jess holds a Bachelor of Arts in communications, with concentrations in English and marketing, from the University of Connecticut.