HRMCon 2024 · Session
Borrowing Brilliance: What Security Awareness and Training Should Steal from Marketing
Explore how Security Awareness & Training can evolve by integrating marketing tactics.
Mike Taylor, Nationwide
About this session
Learn to craft targeted, emotionally resonant messages that boost engagement, create a compelling security culture brand, and utilize analytics for impactful training programs. This session will guide SAT professionals in adopting marketing's innovative approaches to enhance cybersecurity awareness and behavior within organizations, ensuring security becomes a core component of the corporate identity.
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Show leadership yourhuman risk is going down.
See where risk is building in your workforce, act before it escalates, and prove the program is working.
