How do I share content off the platform and still track engagement?

There are times when you don't want end users to fully engage with their training platform in order to experience Living Security content.

• If you have been provided Living Security content links, you can add your own UTM code to collect click-throughs.
• If you have MP4 content, these need to first be uploaded to a content management system like Vimeo, or a file hosting service like Dropbox, which can provide you with a link to access the MP4.

UTM Codes are concatenated to the end of the URL, are prefaced with a question mark, and  typically contain three elements.

Here is an example:

In most cases, the marketing tool your company already uses can generate a UTM code for you. Interactions with the URL can then be tracked within your own marketing tool. Please reach out to your marketing department to request a UTM code.

If that is not an option, there are third party companies like Linkly and  Google Analytics which offers this type of tracking for free.